Customer Service:
Roach Family Brands

Sunfire Energy Solutions ROCS

Commerical Fueling

It’s no secret that real-time monitoring of fleet fuel and related purchases is necessary.  Fortunately, the Roach Energy (ROCS) fleet fueling system, using proprietary fleet fueling cards, makes your minute-by-minute monitoring easy and secure.  Conveniently located throughout the counties of Berkeley, Jefferson and Morgan in West Virginia, and in Washington County, Maryland, the ROCS locations and Roach Energy Fleet Fueling cards are a convenient and safe way to fuel your fleet.

With the ROCS fleet fueling system, you can monitor your driver’s transactions, review statements, download reports or update account profiles, any time of the day or night.  You have complete minute-by-minute control, including the ability to deactivate a card, request a new card, or change individual driver spending/transaction limits.

All vehicle-related fleet costs are categorized monthly, on a simplified statement that itemizes each driver’s fuel and vehicle operating expenses.  With the ROCS fleet fueling system, there are no service charges or annual fees, no complex billing and no minimum purchases.
For customers who operate fleets beyond the geographic area of our ROCS locations, nationwide cards are available from Shell Oil and BP Petroleum.  Terms and arrangements vary from time to time and can be found at one of the following sites below:


Shell Gasoline and Diesel


BP Branded Locations

Drivers like using the ROCS fleet fueling system, too, in part because it eliminates paperwork, including fuel or vehicle expense reports.  ROCS fleet cards are accepted at fifteen ROCS locations, and many of those outlets have a car wash and/or food marts.  Many ROCS locations also have a full Subway sandwich store, a Chicago Pizza, Hunt Brothers or Mama DeLuca’s Pizza outlet.

For more information, or to set up a ROCS fleet fueling system for your company, call Roach Energy, 304.263.3329, or e-mail

Roach Energy News

Fri, 05/10/2013 - 08:54
Roach Energy partnered with the United Way of the Eastern Panhandle to raise funds for their Warming Hands and Hearts initiative from January until the end of March that coordinates efforts to keep the heat on for the neediest of our community...
Fri, 05/10/2013 - 08:51
FOR IMMEDIATE RELEASE Roach Energy, one of the fastest-growing suppliers of energy products and services in the Eastern Panhandle, monetarily supported Hospice of the Panhandle’s meaningful campaign. MARTINSBURG, WV (PRWEB) February 22, 2013 – Roach...
Sun, 01/06/2013 - 22:18
Each winter, many families struggle to warm their homes when the temperatures drop. Warming Hands and Hearts is a United Way of the Eastern Panhandle initiative that coordinates efforts to keep the heat on for the neediest of our community members....
Tue, 08/14/2012 - 15:26
R.M. Roach employs nearly 200 hard working men and women in the Tri-State area. We recognize that our employees are a huge part of our success.  They are the face of the organization and are willing to do whatever it takes to create a positive...
Thu, 08/02/2012 - 10:00
It all started with the hiring of a truck driver in 1927. The Texas Company had been operating at its location on East John Street in Martinsburg since 1917, and R. Mark “Mickey” Roach was hired ten years later to operate a tank truck as part of the...
Follow Us